To thrive in the current market, creating a brand awareness and solidifying your brand image is quintessential. You need an effective strategy that would wane your competitors away. Millions of dollars are spent by brands for promoting their businesses, while the easiest way we have discovered are the promotional shirts.
These are a cost-effective way to increase brand awareness and market your business. They can be given away as freebies, sold as merchandise, or used as part of a uniform. They are even considered as a dominating element of today’s “pop culture marketing”. In addition to their practical uses, promotional shirts offer a number of benefits for your business.
In this blog post, we will explore 15 of the most significant benefits of using promotional shirts to promote your brand. Whether you are a small business owner or part of a large corporation, you can benefit from the exposure and marketing potential of promotional shirts.
So, let’s dive in and discover how promotional shirts can help take your business to the next level.
What Is A Promotional Shirt?
A promotional T-shirt is exclusive branded merchandise with a company’s logo, name, or message imprinted on it. The intent of giving your employees promotional T-shirts is to promote or advertise your brand and generate awareness about it. More specifically, it’s like sharing business cards but in a more fun and creative manner.
The fundamental idea is to give your customers, or teams a T-shirt that they would love to wear outdoors. Hence, you should make sure the fabrics and prints are of high quality. There is not much to do on your part since promotional apparel proactively grabs the interests of your customer and builds a loyal audience base.
Gone are the days when business owners used to do traditional advertising through radio, TV, newspapers, billboards, and advertisements. Instead, entrepreneurs now love to give away high-quality freebies or company swags that people would enjoy getting and telling others about.
Top 15 Compelling Benefits Of Promotional Shirts For Your Business
You may wonder what is the benefit to print your company’s tagline or logo on a T-shirt and distribute it.
Oh, we can tell you a lot of things about that!!!!
Discover here the 15 reasons why custom business apparel like promotional T-shirts is highly beneficial to the awareness of your business.
1. Optimizes Brand Awareness
Customized corporate T-shirts are great solutions for your business to promote the brand, host an event, or create personalized gifts. You can design custom T shirts with slogans, logos, or graphics that reflect your brand identity. Using them for promotional purposes or as a uniform for employees gives a professional look to your brand as well.
Moreover, promotional tees allow you to take full authority over the material quality, designs, and colors used to ensure your product is in line with your brand image. This is a brilliant way to stand out from your competitors and create a momentous impression on your customers.
For example, if you own a concerted team, some cool promo shirts for your crew will always please the crowd. The same happens for trade shows or marathons where you get the largest opportunity to expand your brand recognition.
2. Free Walking Advertisements
Do you want anybody to forget your brand? Even for a moment? I guess NO.
Here is the biggest advantage of distributing branded T-shirts – they provide round-the-clock promotion services.
Everywhere your team and followers go, you will enjoy the benefit of representing your brand. They can wear it at the gym, office, airplane, or park – practically anywhere, and anytime. If your business is heavily reliant on referrals, you should keep your brand’s name always in front of customers in this way.
Getting some custom branded apparel is easy. contact a reliable custom branded apparel manufacturing company, select the T-shirt design and size, and give them your brand logo or brand message – that’s it! Still, so many companies are missing out on this path-breaking brand promotional strategy which is pretty disappointing to see.
You can check-out our in-depth guide on how to find a clothing manufacturer for your brand.
What’s easier is building a group of devoted employees and fans who can wear them in their communities dynamically. No wonder it’s a cost-effective advertisement strategy. Plus, imagine, if it gets viral on social media platforms, you will be able to capture so many followers immediately.
So, it’s only you, who can market your business better than anybody else, and corporate tee is just a brilliant way to do it.
3. Boosts Brand Loyalty
Brand merchandise like personalized T-shirts gives your employees and customers a sense of faith as you design this apparel exclusively for them. They feel an emotional connection to your company which ensures customer retention, one of your biggest achievements.
You can just give them for free or host a contest where winners will be gifted custom corporate shirts. The more competitive the contest is, the more feeling of success you will give to your audiences. Be it your customers or employees, they will remember the satisfaction and priority they got from your brand.
Once you win their hearts, you now have a strong bonding with them. Therefore, every time they put on your T-shirt having your business’s logo or name on it, they become a loyal spokesperson for you. Hence, don’t miss out to leave a positive mark on your people’s minds. Otherwise, you will lose some lifetime brand ambassadors.
4. Easy Acquisition of Talents
This is one of the most disruptive benefits of promotional shirts for businesses. So many startups claim that apart from generating the targeted revenue, another biggest challenge they face is attracting or retaining talent. Printing corporate shirts solves this problem in a very crafty manner.
Considering client gift ideas, promotional shirts not only serves as an effective marketing tool but also enhances brand reputation.
But how?
Well, when you gift your brand merchandise to your current employees and clients, they spread awareness about your business amongst their network. This is mostly done through social media or word-of-mouth marketing. In this way, the identity of your brand expands beyond the local, or sometimes, national geographic boundaries, and more and more professionals get attracted to your company.
They find your business as the most employee and customer-friendly resulting in an incoming flow of top talents to your organization. Start this today with your present team member and observe the difference after a few weeks or a couple of months. Oh, and thank us later!
5. Stand Out From Competitors
The most amazing thing about custom shirts is that you put your brand’s name, logo, or tagline on them. This is one of the most viable marketing gimmicks to apply in your lifetime. These garments have much more to do apart from conveying the brand message.
Use plain jerseys or canvas to print logos, names, and slogans considering what your target customer base is looking for. These are going to communicate a message that you are dedicated to what you do and are committed to customer and employee satisfaction. People will remember this in the long run.
People begin to trust you more than your competitors, which brings your name under the limelight. So, you may experience a huge surge in the number of your service users along with talented experts in the industry.
These days, public relations have become trickier, and if you don’t “wake up” your audiences you will be lost amidst this jostling crowd of competition. Marketing strategies like corporate T-shirt printing is one such revolutionary step to stay ahead of your national and international competitors.
6. Initiates A Conversation
Why not leverage your customers’ circle by providing an opportunity to begin a conversation when you have such an excellent and no-failure opportunity to do it? Suppose you have given away your brand’s T-shirts to your followers in any contest. Whenever they are wearing the shirt, they are representing your brand.
Now, if anybody asks them about the shirt, they will say about your brand with utmost pride because they are already emotionally bonded to your company.
This will send a positive message about your brand to the community.
To make sure you are doing this right:
- Make the shirt look appealing and quirky. You can go for light-up shirts, which are going to become noticeable amidst a crowd.
- Make the distribution event memorable and rewarding. Host a challenging contest or a cherishing event to spread your customer’s loyalty toward you.
It’s your responsibility to make every passerby curious about your brand and ask the wearer for more details about it.
7. Cost-Effective Branding Strategy
Thanks to modern T-shirt printing technology. Printing good quality corporate T-shirts is pocket-friendly. There is no limit in terms of color when it comes to printed apparel. You can print your brand’s logo or message on so many colored fabrics in bulk at a minimum cost.
If you own a small business, this strategy will be extremely beneficial. On one hand, you can retain your firm’s talents, while engaging your patrons or community without spending chunks of money. When it comes to small business promotional items, t-shirts are always the best options.
Unlike traditional marketing plans such as billboards, TV commercials, and ad spaces that hurt your budget, a high-quality branded hoodie or Jersey can undoubtedly do wonders. If you want to operate in a budget-friendly way in the long run, this free advertising opportunity is the best one to utilize.
8. Makes The Best Giveaway Prizes
Personalized corporate T-shirt giveaways have been one of the most in-demand promotional products for some obvious good reasons. They create a clear win-win situation for everyone. While the recipients get a voguish, comfy, and custom wear from the brand they work at or follow, your organization gets approximately 3400 impressions per shirt.
With a T-shirt giveaway, you win from various other perspectives too. From a range of styles and price points, you can select the one that will best reflect your brand by making your logo pop. So, in just a few clicks, the giveaway is ready to fit your marketing budget.
The best way to host promotional clothing giveaways is by organizing a contest while wrapping up a concert, on the sports day of your team, or as a welcome kit to events like office inaugurations.
9. T-Shirts Are On Vogue Always
While talking about fashion sense, the swaggers are always ready to flaunt their style statements. If you have a team of energetic and vibrant supporters or coworkers who are fashion savvy, opt to gift them custom print promo tees. T-shirts are the best choice when selecting male coworker gifts.
Promotional shirts are cheap off-the-shelf promotional merchandise items. Well-designed and emotionally connecting T-shirts encourage both the staff and the clients to show off your brand image. Plus, a T-shirt is evergreen fashion apparel.
No matter the climate, event, place, or culture, the wearers can go anywhere dressing in the shirts and spreading awareness about your brand. Tees are always fashion quotients and are here to stay for a long time.
10. Builds And Nurtures A Community
A robust brand community increases customer loyalty, authenticates the brand message, and cuts marketing costs. An influx of these good things can happen in the business only when you plan to nurture your community by distributing free promotional products.
When your squad and clients receive exciting freebies from you, including personalized brand tees, they start to engage more. They understand your empathy and emotions towards them, which makes them even more productive.
Even if anybody leaves you now, they will likely come back later. It’s because you have already left a positive impression on their minds through your loyalty programs. The trust is already grown since you nurtured the community, so get ready to experience a grand comeback of your loyal customers and employees.
11. Strengthens Team Bonding
One of the many key benefits of branded shirts includes their ability to promote company culture. You can use them in a plethora of ways to develop team spirit among your departments or members. It’s a fun way to gather people together.
Do you know you have all the freedom to apply some tricks here? For instance, if your sales team is a bit energetic and upfront, their shirts should reflect both your brand as well as their distinctive team personality. On the other hand, a technology team with extremely nerdy coders deserves some techie phrase on their shirts.
All personalized clothing should tell unique stories so that your tribe always sticks together. It’s important to find a relevant story or background behind every team to make them feel valued, observed, and appreciated. In this way, team bonding will automatically start to develop, which in turn will enable people to gel with each other.
12. Builds Customers’ Trust In Your Brand
Brand trust is a “real” emotion people develop toward brands. Initially, it’s built by taking into account how well you identify their pain points. When your followers and staffs wear your company’s branded apparel, they become your ambassadors giving your brand a voice.
If any of these ambassadors appear in any of your digital advertisements, your followers will consider them authentic sources of information about your service/product. As a result, the rate of lead generation and conversion will eventually rise. Furthermore, upon giving your employees and buyers brand shirts, you will be able to drive tangible results.
How?
They will see how well you listen to their inputs and prioritize their preferences, because of which they will come back to you time and again. What’s the key driving factor here? Of course, it’s the Brand trust that you implanted through the corporate T-shirts.
13. Boosts Employee Morale
Thoughtful customized corporate gifts such as branded apparel pave the way to build an excellent rapport with employees by boosting their morale. These presents are goodwill gestures that act as tokens of gratitude. These simple engagement activities reinforce your manpower making your company the best place to work.
A surprise gift as simple as your company’s logo-printed T-shirt brings a huge adrenaline rush to the recipients. They experience physical contact with your brand that results in a deep-rooted emotional attachment. If your team feels respected, they will feel proud to boast about your company in their inner circle.
It would be simply great if you include gifting promotional corporate T-shirts to your staff in your regular reward programs.
14. Fosters Integrity In The Niche Tribe
Advertising your brand is surely too tough to nail down, although, it’s super important. Every moment you need to ensure that your promo campaigns are hitting one of the biggest components – Brand Integrity. Having said that, the benefits of promotional shirts know no bounds, especially, if it comes to bringing people together.
If you are leading your team or group towards a common cause, we recommend you start your interaction with them by giving your brand’s printed shirts. From day 1, you will feel a sense of unity and integrity in your group, which will eventually help you build a dedicated tribe.
When you participate in a corporate event where you and your crew are brandishing the same T-shirt, it would draw your audience’s attention significantly. Whether your group is small or large, made-to-order apparels result in niche-specific brand promotion.
15. Directs Impacts On Sales
Promotional apparels are more effective than the typical branding tools as they are the direct lead generators. Unique, sustainable, and high-quality promotional shirts with imprinted brand logos form an excellent way to cultivate your business.
Today’s business world is competitive. Getting creative not only manifests your brand identity but also uplifts sales. In addition, if your promo tees get on the advertisement, you will be able to earn huge impressions plus a whopping amount of revenue.
Corporate gifts implant positive emotions that resonate with your followers. They will keep enjoying the positive vibe every time they use your product with your displayed on it. This will give them the urge to use your services more and more, therefore, magnifying the sales volume.
Tips To Choose A Good Promo T-Shirt
Don’t you want to create a lasting impression about your brand and culture in the minds of your customers and audiences?
It’s possible through good custom-branded apparel.
The shirt you choose should be able to entice your audience and inject a sense of team spirit. But for that, you have to make sure you are giving away products that are of top quality.
Wait, is this your first time choosing promotional T-shirts?
We recommend you consider these 6 determinants as the primary criteria for selection:
1. Comfortability
Wearing a shirt that prickles, or itches on the body over a few hours is not something you want your customers and employees to go through, right? The most preferred material for branded T-shirts is cotton as it’s super comfortable to wear.
Cotton garments are lightweight, natural, easy to wear, and suitable for most climatic conditions. No matter what the season is, your team will enjoy wearing it.
2. Reusability
While you will find so many types of branded clothing, nothing beats a reusable T-shirt. You may purchase buttons or stickers and attach them to backpacks, computers, or clothing. However, they are not as expressive as a T-shirt. Printed mugs or sippers can break or grow and fade after repeated uses.
But, it’s the recyclable T-shirts that carry the most sentimental value. Even if they get faded or stained, you can reuse the shirt with a few crafty cuts and quirky twists.
3. Shrink
You should consider only those tees that don’t shrink easily because it ruins their professional appearance. Especially, if you are dealing with cotton shirts, make sure to select those treated with ‘pre-shrink’ technology by the manufacturer.
An easy way to know this is by checking the fabric care labels.
4. Design
Your team will show off your promotional T-shirt only if it has a memorable design. Using the ideas of the most trending shirt designs in 2023 to make your business flourish with effective promotion.
The shirt is not only for your team to remember but also for anybody else passing by. One of the most promising benefits of promotional shirts is that they are moving billboards. A one-of-a-kind design helps your brand catch the attention of any passerby in no less time.
5. Sustainable
Do you want to be “A Brand That Changes?” Then switch from virgin to sustainable materials by opting for promotional T-shirts made of only organic cotton. They are biodegradable which doesn’t make them end up in oceans or landfills like typical use-and-throw items. Let people enjoy free goods that they would want to cherish, not just store them in their showcases.
6. Easy To Care
The demand for easy-care fabrics is growing day by day, even when it comes to promotional clothing. Today’s consumers want apparels that would perform multiple uses – at work, at casual hang-outs, or even at home. So, to ensure the maximum loyalty of your customers and employees towards your brand, go for Cotton and Linen T-shirts.
Apart from being comfortable, they are insanely low-maintenance and literally can be worn wear all day long.
Fun Facts About Promotional T-shirts You Probably Didn’t Know!
The benefits of promotional shirts for companies are endless.
Who doesn’t love to get surprise-free goodies in the mailbox or on their desks after a lunch break?
T-shirts are not just casual wear anymore! They are part of the branding and employee retention strategy of several globally-renowned premium brands. It’s the cheapest and most cost-effective way to make your brand noticeable in front of a huge number of audiences. We prefer giving people tangible, take-home items like corporate T-shirts rather than investing in real estate as a feasible marketing strategy.
Want to hear some really fun, little-known facts about promo shirts?
Take a look at the bullet points below and get ready to be amazed!
- Did you know the first branded promotional shirt was produced for The Wizard of Oz, a fantasy film, in 1939? Guess what, it took yarn of six miles to produce a single T-shirt.
- It was Rock and Roll bands made T-shirts a part of the fashion trend during the 60s by promoting awareness of their music through screen-printed custom shirts.
- The very first brand in the world to market itself using T-shirts was Coca-Cola.
- Tropix Tags embellished T-shirts with pop culture slogans and icons for the first time in the early 1950s. This raised the popularity of custom T-shirts which have become an essential branding strategy today.
- Promotional T-shirts are more popular in industries like education, healthcare finance, nonprofits, and construction than others.
- People keep branded T-shirts for approximately 8 months. Imagine if they use these branded materials regularly, how many people will get to know your brand name over this 8 months duration!!!
- June 21 is regarded as International T-shirt Day. So, you can bring your brand under the spotlight by giving away custom-branded T-shirts to your crew and customers on that day.
- 8 out of 10 people in the USA enjoy receiving promo shirts. They consider it FUN to get branded swags for free.
- Corporate apparels draw 500% more referrals from satisfied customers than an appeal letter.
Looking For Customized Promotional T-shirts For Your Brand!
Now that you know the benefits of promotional shirts, are you ready to order some for your brand?
Let your corporate branded tees enjoy a competitive advantage in the market with Tampa Clothing’s custom T-shirt designers. The promotional merchandise we create will make any passerby turn their head around and inquire about your business.
Our cutting-edge efficiency and high-level knowledge of the latest, state-of-art apparel printing techniques can turn your dreams into a reality in no time. We are strictly committed to quality and rely on several standards to deliver top-quality products along with the finest customer experience.
Want to take your business to a new height of success and recognition? Get in touch with our experts now and start promoting your brand.
From start to finish Bryan is your go-to contact he will guide you through the setup and design process while making sure all your needs are met!
